Kotak Mahindra Group is one of India’s leading financial services conglomerates, providing a wide span of solutions across banking (consumer, commercial, corporate), credit and financing, equity broking, wealth and asset management, insurance (general and life), and investment banking.
Catering to the diverse financial needs of individuals and corporates globally, while being focussed on India, Kotak has, over the years, evolved into an organisation, continuously striving to set new benchmarks of excellence.
Wealth + Priority relationship value
Bank active customer base
Debit Card holders
Credit Card holders
When consumers use multiple products and services from the Bank, their engagement increases exponentially driving up loyalty and brand advocacy. Keeping this in mind, we created simplified journeys for over 12 products where the customer can either opt in for the product/service in 3 simple clicks or make a request for the same immediately. For instance, to drive the consumption of one of our insurance products, we introduced personalised push notifications which had customised details on the offering based on customer demographics.